广州：积极培育新型消费，促进首发经济高质量发展

Core Viewpoint - The Guangzhou Municipal Government has issued a plan to boost consumption, focusing on creating a new urban consumption brand called "New Eight Scenic Spots of Yangcheng" [1] Group 1: Consumption Promotion Strategies - The plan emphasizes the integration of commerce, tourism, culture, and sports to enhance consumer experiences [1] - Eight major consumption scenarios, including "Flower Street," "Pet Park," "Canton Fair," and "Same Boat Crossing," will host diverse promotional activities throughout the year [1] - The initiative aims to enrich consumption formats such as pet-friendly, ACG (Anime, Comic, and Games), and dragon boat culture, establishing Guangzhou as a "shopping paradise" with Lingnan charm, Chinese style, and global appeal [1] Group 2: New Consumption Models - The government plans to cultivate new consumption types by developing live e-commerce, instant retail, and community group buying, creating integrated online and offline consumption scenarios [1] - There is a focus on promoting cruise tourism by establishing Nansha International Cruise Home Port, enhancing unique consumption experiences from ship to shore [1] - The exploration of low-altitude tourism applications and the initiation of point-to-point low-altitude tourism pilot projects are also part of the strategy [1] Group 3: Youth and Innovative Consumption - The plan aims to foster new performance spaces, scenes, and business formats, incubating small theaters and innovative performance content [1] - It targets youth consumption hotspots such as pet-friendly, ACG, and fashion trends [1] - The initiative supports the high-quality development of the "first launch economy," encouraging domestic and international brands to debut new products in Guangzhou [1] Group 4: Support for Local Brands - The government will implement policies to support the development of the first launch economy, creating distinctive launch event brands and attracting more flagship stores to Guangzhou [1] - A 2.0 version of the launch space guide will be released to strengthen professional platforms for new product launches and incubate more local high-level leading consumption brands [1]