Airbnb adds direct messaging, new social features after app overhaul

Core Insights - Airbnb is introducing new social features to enhance guest interaction during experiences [1][2] - The updates include a direct messaging feature and a pre-event dashboard for participants to view profiles of other attendees [1] - Users must opt in to these social features for each experience and can unsubscribe at any time [2] Group 1 - The new features aim to facilitate communication among guests attending experiences [1] - The direct messaging feature allows attendees to connect with each other [1] - The pre-event dashboard provides profiles of other participants, enhancing the social aspect of experiences [1] Group 2 - Business chief Dave Stephenson emphasized that these updates align with Airbnb's vision for future developments [2] - The opt-in requirement for social features ensures user control over their experience [2] - Users have the flexibility to unsubscribe from social features whenever they choose [2]