Trinity Capital Inc. Provides $15 Million in Growth Capital to Kard, Accelerating Growth of Its Commerce Media Network

Core Insights - Trinity Capital Inc. has committed $15 million in growth capital to Kard Financial, Inc., a commerce media network focused on enhancing engagement and loyalty for fintechs and financial institutions through merchant-specific rewards [1][3]. Company Overview - Trinity Capital Inc. is an alternative asset manager that aims to provide consistent returns through private credit markets, having deployed over $4.7 billion across more than 420 investments since its inception in 2008 [4]. - Kard Financial operates a flexible, API-first platform that allows financial institutions and fintechs to create customized rewards ecosystems, reaching tens of millions of consumers and processing over $10 billion in transactions monthly [2][5]. Strategic Importance - The partnership with Kard is expected to modernize loyalty programs and enhance accessibility within the rewards ecosystem, facilitating growth and market expansion for Kard [3]. - Kard's use of first-party transaction data and AI-driven insights enables the creation of personalized rewards that foster loyalty and drive customer engagement for both financial institutions and merchants [2][5].