Core Insights - The East Nissan N7, the first pure electric sedan from Dongfeng Nissan, has faced significant quality control issues, with multiple owners reporting frequent malfunctions shortly after purchase [1][4][5] - Dongfeng Nissan's sales have declined, with a 9.4% year-on-year drop in cumulative sales from January to September 2023, totaling 418,598 vehicles [2][10] - The company is attempting to revitalize its market position by collaborating with Huawei, integrating their HarmonyOS and sound systems into new models [2][14] Quality Control Issues - Numerous complaints have emerged regarding the N7, including issues like system crashes, motor noise, and battery system faults, leading to multiple repairs within a short period [1][5][7] - A specific case highlighted a customer experiencing seven repairs within a month, raising concerns about the vehicle's reliability and safety [5][7] - Dongfeng Nissan's response to complaints has been perceived as inadequate, with a low resolution rate for reported issues [7] Sales Performance - Dongfeng Nissan's sales figures show a significant decline, with a 23.5% drop in sales during the first half of the year compared to the previous year [9] - The N7's sales peaked at 10,148 units in August but saw a sharp decline of 36.83% in September, with only 6,410 units sold [11] - The overall performance of Dongfeng Nissan is a major concern for Dongfeng Group, which has issued profit warnings due to declining sales in its joint venture segments [8][13] Strategic Partnerships - The collaboration with Huawei aims to enhance product competitiveness, but the effectiveness of this partnership remains uncertain as many automakers are also aligning with Huawei [2][14] - Dongfeng Nissan's new models, including the Altima, will feature Huawei's technology, but the impact on sales and brand perception is still to be determined [2][14]
新车首月修7次?东风日产陷品控危机,抱华为「求生」?
Xin Lang Ke Ji·2025-10-21 12:36