German brewer Veltins buys malt-drinks brand Karamalz

Core Insights - German brewer C & A Veltins has acquired the non-alcoholic malt-drinks brand Karamalz from Eichbaum, enhancing its portfolio in the malt drink segment [1][2] - The acquisition includes the trademark rights and production responsibilities for Karamalz, which Veltins had previously distributed [1] - Karamalz has significant market importance, and Veltins aims to leverage this brand to drive growth in its sales channels [2] Company Overview - Veltins had distributed Karamalz prior to the acquisition and had assumed distribution rights last year, although the deal was suspended for undisclosed reasons in October [1] - The Karamalz brand has a historical background, first sold in 1955 by Henninger Bräu, and ownership transitioned to Eichbaum in 2001 following a restructuring [2] Market Implications - The acquisition is expected to provide growth opportunities for Veltins in the clearly defined malt drink segment, indicating a strategic move to strengthen its market position [2]