Maple Leaf promises “bold flavours” with Musafir South Asian brand

Canada's Maple Leaf Foods has unveiled Musafir, a "protein-powered" South Asian frozen food brand. Musafir includes vegetarian and chicken products, offering formats such as burgers, nuggets and savoury bites. The products are made in Canada and feature protein sources such as paneer cheese, eggs, chickpeas and chicken. Jitendra Sagili, chief R&D and food technology officer at Maple Leaf Foods, said in a statement: “Musafir was developed to explore how food can connect people to culture, memory, and new ...