Kinetic Report Reveals Concerns with Digital Safety, Especially Around Artificial Intelligence Advancements

Core Insights - Kinetic's survey indicates a significant concern among consumers regarding digital safety and privacy, with 60% expressing unease due to economic uncertainty and advancements in AI [1][8] Consumer Confidence and Behavior - Only 22% of consumers feel confident in their digital security measures, while 77% are concerned about their online safety [2][8] - A majority, 67%, are more cautious with their personal data compared to previous times [2] Security Practices - A low percentage of consumers engage in proactive security measures, with only 37% updating passwords regularly and 27% reading privacy policy updates [3][4] - The lack of technical knowledge (37%), cost of tools (32%), and uncertainty on where to start (28%) hinder consumers from adopting better security practices [4] Digital Security Concerns - The primary digital security concerns include large data breaches (72%), storing personal data outside the U.S. (69%), and targeted advertising (64%) [8][9] - AI is a notable concern, especially among consumers in rural and suburban areas, where trust in AI is significantly lower compared to urban areas [5][8] Demographic Insights - Gen Z consumers show more trust in AI (29%) compared to older generations, with Millennials (20%), Gen X (13%), and Boomers (14%) being less trusting [5] Company Commitment - Kinetic aims to enhance digital security through advanced technology and a reliable fiber-optic network, addressing both current and future security needs for consumers [6][8]