PPG Launches Next-Generation ENVIROCRON Powder Coating

Core Insights - PPG Industries has launched a new powder-coating solution named ENVIROCRON Extreme Protection Edge Plus, which is a patent-pending, one-coat edge-protection technology aimed at industrial applications [1][9] - The new formulation addresses the common issue of conventional powder coatings retracting from sharp edges and corners, enhancing corrosion resistance and coverage [2][4] - This product is designed to outperform existing one-coat and two-coat powder systems, providing superior corrosion resistance and a smoother finish [3][5] Product Features - ENVIROCRON Edge Plus minimizes shrinkage on sharp edges, ensuring better coverage without the need for additional surface treatments [2][9] - The coating is compatible with both manual and automated application systems and is available in various standard and custom colors, including micas and metallics [3] - The one-coat formulation streamlines production processes, allowing manufacturers to eliminate multi-coat systems while maintaining high corrosion-resistance standards [4][5] Market Implications - The introduction of this advanced edge-protection technology strengthens PPG's position in the industrial coatings market, enhancing its portfolio of high-performance solutions [5] - The coating's improved edge aesthetics and durability make it particularly valuable for sectors such as heavy-duty equipment, HVAC systems, and electrical enclosures [5] - PPG's stock has seen a decline of 14.5% year to date, contrasting with a 1.6% rise in its industry, indicating potential market challenges despite the new product launch [7]