Core Insights - The rise of county-level consumption is driven by economic development and improved infrastructure, prompting major brands to expand into these markets [1][2][4] - Sam's Club has opened its fourth store in Suzhou, targeting strong county-level economies with a selection of around 4,000 products, including new items [1] - The county-level market is becoming increasingly significant, with the share of county and township markets in total retail sales reaching 38.8% in the first three quarters of the year [2] Group 1: Market Expansion - Major brands, including international hotel chains and Starbucks, are increasingly targeting county markets due to saturation in first- and second-tier cities [3][4] - The hotel industry is seeing growth in county tourism, with brands like Hilton and Marriott establishing a presence in these areas [3] - Starbucks has expanded to 7,758 stores in China, covering over 1,000 county-level markets, indicating a strategic push into lower-tier cities [3] Group 2: Economic Factors - The economic strength of counties, particularly in regions like Jiangsu and Fujian, supports high consumer spending and attracts investment [1][4] - Counties are becoming vital points for rural revitalization, with high-quality brands enhancing local attractiveness and investment environments [4] - Improved transportation infrastructure and rising income levels in counties contribute to the growth of consumption and entertainment facilities [4]
县城消费崛起：山姆抢滩超级县 国际酒店品牌布局小县城
Di Yi Cai Jing·2025-10-21 14:10