当前中国消费者消费意愿呈现温和回暖态势

Core Insights - The consumer willingness index in China for Q3 2025 is reported at 120.6, indicating a mild recovery in consumer sentiment, surpassing the critical threshold of 100, with a slight increase of 0.4 points from the previous quarter [1] Group 1: Consumer Sentiment - The report indicates that "stable expectations" and "strengthened guarantees" are key factors in boosting consumer confidence [1] - The survey covers a wide range of areas from first-tier cities to rural regions, with an effective sample size of 5,000, aimed at tracking changes in consumer confidence, behavior, and willingness [1] Group 2: Recommendations for Improving Consumption - Stronger policy measures are recommended to stabilize consumer expectations [2] - Deepening social security system reforms is suggested, focusing on enhancing healthcare effectiveness and alleviating the pension burden on low- to middle-income groups [2] - Creating an "anti-involution" institutional ecosystem to shift competition from price wars to value creation is advised [2] - Emphasizing the silver economy to transform aging challenges into new consumption opportunities [2] - Promoting deep integration of the cultural and tourism industries, moving from mere sightseeing to immersive experiences [2] - Reconstructing a healthy development ecosystem for the catering industry to balance the interests of platforms, enterprises, and consumers [2] - Recognizing the shift in the automotive industry from an "incremental expansion" era to a "stock optimization" era, with a focus on incentivizing differentiated innovation [2]