The Guardian·2025-10-21 14:42Core Viewpoint - Warner Bros Discovery is considering an outright sale due to interest from potential buyers, marking a significant shift in the legacy media landscape [1][3] Company Developments - Warner Bros Discovery, which includes CNN, HBO Max, and the "Harry Potter" franchise, plans to split its Warner Bros and Discovery Global units by next year to separate its streaming business from its legacy cable network [2] - The company has already rejected an initial bid from Paramount, which was around $20 per share, as it was deemed too low [4] Industry Implications - A sale or split of Warner Bros Discovery could lead to a major restructuring in the media industry, prompting other legacy media companies to reconsider their own business models [3] - The decline of legacy media, driven by cord-cutting and the shift of audiences to streaming platforms, has forced traditional media companies to rethink their structures [7] Potential Buyers - Netflix and Comcast are among the potential bidders for Warner Bros Discovery, with David Ellison of Paramount Skydance also in talks for acquisition [1][4] - Analysts suggest that David Ellison's financial backing from his father, Larry Ellison, could facilitate the acquisition process and help navigate regulatory challenges [6] Strategic Alternatives - The company is exploring an alternative separation structure that would allow for a merger of Warner Bros and a spin-off of Discovery Global [5]