STANDEX ELECTRONICS UNVEILS NEW BRAND IDENTITY TO POWER THE NEXT ERA OF ENGINEERING INNOVATION

Core Insights - Standex Electronics has launched a refreshed brand identity that signifies its evolution in engineering excellence and collaborative innovation [2][4][5] - The rebranding aligns with Standex International Corporation's broader brand refresh, emphasizing agile development and lean principles to enhance time-to-market while ensuring precision and quality [3][4] - The new brand architecture introduces three aligned divisions under Standex Electronics, simplifying customer access to expertise and resources [5][6] Company Overview - Standex Electronics is headquartered in Fairfield, Ohio, operating eighteen manufacturing facilities across seven countries, employing approximately 1,500 people, and generating annual sales of USD 400 million [7] - The company positions itself as a trusted partner for high-quality, custom-engineered solutions, focusing on electrification and digitalization [4][6] - Standex International Corporation operates in five business segments: Electronics, Engineering Technologies, Scientific, Engraving, and Specialty Solutions, with a global presence [8]