Adidas raises full-year profitability outlook on brand momentum

Core Insights - Adidas has raised its operating profit guidance for the full year, attributing this to "brand momentum" and strategies to offset additional costs from increased U.S. tariffs [1] Summary by Categories - Financial Performance - The company has increased its operating profit guidance for the full year [1] - Market Dynamics - The improvement in guidance is linked to strong brand momentum [1] - Efforts are being made to mitigate the impact of higher U.S. tariffs on costs [1]