如东：三赛连台竞技，打造文体旅商融合新场景

Core Insights - The recent sports events in Rudong, including the National Kite Invitation Competition, the Dragon Boat City Open, and the Half Marathon, attracted 112,000 visitors and generated a total consumption of 67 million yuan, showcasing the successful integration of sports, tourism, culture, and commerce [1][3] Group 1: Event Highlights - The National Kite Invitation Competition featured 36 teams and 180 athletes, celebrating the 24th edition of the event, which has contributed to Rudong's reputation as the "Hometown of Kites" [1] - The Dragon Boat Race involved 16 teams and 432 participants, emphasizing the competitive spirit and cultural significance of the event within the "Grand Canal Cultural Belt" [2] - The inaugural Rudong Xiaoyangkou Half Marathon saw 2,000 runners, with 21% female and 79% male participants, highlighting the event's appeal beyond local athletes [2] Group 2: Economic Impact - The three events collectively drove accommodation spending of 32 million yuan, dining expenditure of 22 million yuan, and other commercial consumption of 13 million yuan, resulting in a total of 183,600 visitor engagements [3] - The events have established a model of "sports driving, culture empowering, and tourism promoting," transforming ecological advantages into developmental strengths and enhancing the influence of local seafood brands [3] Group 3: Cultural and Tourism Integration - The events serve as a platform for showcasing Rudong's natural beauty and cultural heritage, with the Dragon Boat Race and Kite Competition acting as vibrant windows into the region's identity [2][3] - The integration of sports and tourism is exemplified by the Half Marathon, which allows participants to experience the scenic coastline and local culture, contributing to the development of a national-level tourist resort [2][3]