Reuters·2025-10-21 17:02Core Viewpoint - Netflix is collaborating with Mattel and Hasbro to create toys based on its animated film "KPop Demon Hunters," which aims to diversify its revenue streams through consumer goods [1] Group 1: Company Strategy - The partnership with Mattel and Hasbro signifies Netflix's strategic move to expand into the consumer goods market [1] - This initiative reflects Netflix's ongoing efforts to leverage its popular content for additional revenue opportunities [1] Group 2: Industry Implications - The collaboration highlights a growing trend in the entertainment industry where companies are increasingly focusing on merchandise to enhance revenue [1] - By entering the toy market, Netflix is positioning itself to compete more effectively with other media companies that have successfully integrated consumer products into their business models [1]