CENTURY HUATONG(SZ:002602) Zheng Quan Shi Bao·2025-10-21 17:26Core Insights - The cultural industry is a significant support for social and economic development, directly creating value and driving surrounding consumption, while "cultural+" empowers traditional industries, enhancing their structure and value-added [1] Industry Growth - During the 14th Five-Year Plan period, China's cultural industry has experienced prosperous development, with micro-short dramas emerging globally, and the animated film "Ne Zha" topping the global box office [1][2] - The micro-short drama market is projected to exceed 50 billion yuan in 2024, surpassing annual film box office for the first time, indicating a new trend in content creation [2] Cultural Consumption - The live performance market is thriving, with ticket sales reaching 29.636 billion yuan in 2024, a 66% year-on-year increase, and further growth expected in 2025 [3] - Various consumer promotion initiatives have been launched, with 210,000 related activities held in 2024, distributing 2.3 billion yuan in subsidies, driving consumption by over 140 billion yuan [3] International Expansion - Cultural enterprises are accelerating their international presence, with Pop Mart's revenue growing from 1.77 billion yuan in 2020 to 13.04 billion yuan in 2024, with nearly 40% of revenue coming from overseas [4] - The overseas sales revenue of self-developed games reached 18.557 billion USD in 2024, a 13.39% increase, with over 9.5 billion USD achieved in the first half of the year [5] Film and Television Export - The trend of domestic films being released overseas has become the new norm, with the animated film "Ne Zha" grossing approximately 1 billion yuan overseas this year [6] - The cultural industry is moving from sporadic exports to bulk outputs, breaking regional and cultural barriers [6] Technological Integration - The integration of technology in the cultural industry is crucial for driving innovation and efficiency, with R&D spending by large cultural enterprises reaching 162.5 billion yuan in 2024, a 1.7% increase from the previous year [8] - New cultural business models have emerged, with revenues from new cultural formats exceeding 5.9 trillion yuan in 2024, accounting for over 40% of the cultural industry, reflecting an 88% increase since 2020 [8] Strategic Development - Continuous and forward-looking investment in cutting-edge technologies is essential for enhancing the cultural industry's core competitiveness and ensuring long-term growth [9] - The cultural industry is focusing on high-quality development, contributing to the construction of a modern industrial system and supporting national economic goals [9]