传统豪车光环褪色 自主品牌“智能标签”重构高端市场

Core Viewpoint - The luxury car market, once dominated by traditional fuel vehicles, is facing significant pressure from the rise of electric vehicles, leading to a decline in the appeal of traditional luxury brands [1][4]. Group 1: Market Dynamics - The introduction of a new consumption tax policy has intensified competition in the luxury car market, with the tax threshold lowered from 1.3 million to 900,000 yuan, affecting sales [2][3]. - Many traditional luxury car dealerships are experiencing reduced foot traffic and are resorting to discounts and promotional activities to attract customers [2][3]. - Despite promotional efforts, the expected surge in consumer interest has not materialized, indicating a shift in consumer behavior towards more rational purchasing decisions [3][4]. Group 2: Impact of Domestic Brands - Domestic brands are increasingly encroaching on the high-end market, leveraging advancements in electric and intelligent vehicle technologies to challenge traditional luxury brands [4][5]. - The market share of domestic brands in the mid-to-high-end segment is growing, with several models from brands like NIO and BYD competing directly with luxury vehicles [5][6]. - Traditional luxury brands are not only facing price pressures but also the challenge of rising domestic luxury brands that are gaining consumer acceptance [4][5]. Group 3: Changing Consumer Preferences - Consumer perceptions of luxury are shifting from brand prestige to practical usage experiences, emphasizing features like technology and convenience over mere brand recognition [6][7]. - The focus on intelligent technology and electric capabilities is becoming a core competitive advantage for domestic luxury brands, which are expected to continue expanding their market presence [6][7]. Group 4: Traditional Brands' Response - Traditional luxury brands are accelerating their transformation efforts, introducing electric models and collaborating with local tech companies to better meet market demands [7]. - The competition in the luxury car market is expected to increasingly hinge on technological advancements in electric and intelligent vehicles, as well as the ability to respond to local consumer needs [7].