iRhythm Technologies (IRTC) Leads Cardiac Monitoring Market with Zio Device, Freedom Capital Initiates Coverage

Core Insights - iRhythm Technologies, Inc. (NASDAQ:IRTC) is recognized as one of the top medical device stocks, with Freedom Capital Markets initiating coverage with a Buy rating and a price target of $205 [1] Market Position - iRhythm holds a 70% market share in long-term cardiac monitoring, with its Zio Monitor being described as a "category killer" that has disrupted traditional 48-hour Holter monitors [2] - The company has a 12% market share in continuous monitoring through its Zio AT product, which can be worn for up to 14 days, and is expected to increase its market share with the upcoming release of a 21-day device [2] Sales Growth and Strategy - iRhythm has expanded its sales channels into the primary care market and has secured larger accounts, exceeding expectations and increasing projections over the last two quarters [3] - The company specializes in the design and commercialization of device-based technologies for ambulatory cardiac monitoring [3]