Deadline·2025-10-21 18:12Core Insights - Netflix has partnered with Mattel and Hasbro to become global co-master toy licensees for the KPop Demon Hunters franchise, which is expanding into various media and consumer categories [1][3] - The animated feature has achieved significant success, with 325 million global views and its soundtrack garnering 8.3 billion streams since its June debut [2] - The toy lines are set to launch in 2026, with pre-orders starting next month in preparation for the holiday season [1][4] Company Collaborations - Through the partnership with Mattel, a full range of KPop Demon Hunters-themed products will be developed, including dolls, action figures, and collectibles [4] - Hasbro will also create a product lineup that brings key moments from the film to life, featuring innovative items such as plush toys and youth electronics [4][5] - The collaboration aims to enhance fan engagement by providing immersive play experiences beyond the screen [5] Market Strategy - The toy deal marks a significant step in Netflix's strategy to expand its consumer products offerings, following previous collaborations with Walmart for other franchises [3] - Products from both Mattel and Hasbro are expected to be available at retail starting in spring 2026, continuing through the holiday season of that year [5]