HBO Max prices going up again — here's how much it will cost you

Core Points - Warner Bros. Discovery is increasing prices for all Max subscription tiers in the US, marking the second increase in less than 18 months as streaming services aim to counteract rising content costs and slower subscriber growth [1][4] - The ad-supported Basic plan will rise by $1 to $10.99 per month, the Standard plan will increase by $1.50 to $18.49, and the Premium tier will jump by $2 to $22.99 [1][4] - New rates are effective immediately for new subscribers, while existing customers will see changes starting November 20 [2][4] Industry Context - HBO Max last raised prices in June 2024, coinciding with similar price increases from major competitors like Disney+, Apple TV+, and Netflix [4][6] - The price hike is occurring as Warner Bros. Discovery considers a potential sale following unsolicited interest from other media companies, indicating ongoing shifts in the legacy media landscape [6] - CEO David Zaslav stated that HBO Max is "under priced," emphasizing the quality of its content as a justification for the price increase [4]