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Activist investor Jana teams up with NFL's Travis Kelce to pressure Six Flags
Reutersยท2025-10-21 20:05

Core Insights - Activist investor Jana Partners has partnered with football star Travis Kelce to advocate for improvements in marketing and customer experiences at Six Flags Entertainment [1] - Jana Partners disclosed a 9% stake in Six Flags, indicating a significant investment interest [1] Company Initiatives - The collaboration aims to enhance the overall customer experience and marketing strategies of Six Flags [1] - The involvement of a high-profile figure like Travis Kelce is expected to draw attention and potentially influence changes within the company [1] Investment Context - The 9% stake held by Jana Partners reflects a strategic move to push for operational improvements and increased shareholder value at Six Flags [1]