Beyond Meat stock price is surging today after crashing into penny territory. Here’s why

Core Viewpoint - Beyond Meat, Inc. (Nasdaq: BYND) has experienced a significant surge in stock price, rising 67% in premarket trading, despite ongoing financial struggles and declining demand for its products [1][5]. Company Performance - Beyond Meat's stock closed up more than 24% on the previous Friday, ending the week at 64 cents per share, following a notable rally [2]. - The company reported a 19.6% decline in sales in Q2 2025, with revenues of $75 million, indicating weakening demand for plant-based meat alternatives [3]. - The stock has fallen over 82% for the year as of Friday's closing price, largely due to a debt swap agreement that will dilute current shares by issuing 316 million new shares [4]. Market Dynamics - The recent surge in Beyond Meat's stock price is attributed to a classic short squeeze, where a heavily shorted stock experiences a sharp rise, forcing bearish investors to buy back shares to limit losses [5]. - Retail traders on platforms like Reddit have been actively promoting Beyond Meat's stock, despite negative analyst ratings, positioning it among the so-called meme stocks [6].