Adobe launches a foundry service that builds custom generative AI models for enterprises

Core Insights - Adobe has launched Adobe AI Foundry, enabling enterprises to create custom generative AI models tailored to their branding and intellectual property [1][2] - The Foundry's models can generate various media types, including text, images, video, and 3D scenes, and are based on Adobe's Firefly AI models, which were trained on licensed data [2][3] - The service is designed to enhance existing enterprise AI products and respond to customer demands for more customization [3][4] Product Features - Custom models can streamline advertising campaigns by allowing brands to generate tailored ads for different seasons, languages, or formats [4] - The pricing model for the Foundry service is usage-based, differing from Adobe's traditional seat-based pricing [2] Market Impact - Since the introduction of Firefly models in 2023, enterprises have created over 25 billion assets using these tools [3] - Adobe emphasizes that the Foundry service aims to enhance, not replace, human creativity, providing better tools for content creation [5][6]