数字标签守护舌尖上的安全

Core Viewpoint - The recent announcement by the National Health Commission and the State Administration for Market Regulation marks the beginning of a digital transformation in the management of pre-packaged food labels in China, enhancing consumer access to detailed food information [1][2]. Group 1: Digital Label Implementation - Digital labels serve as an "electronic ID" for food products, allowing consumers to scan QR codes on packaging to access enlarged text, audio explanations, ingredient origins, production details, and full traceability [1]. - The introduction of digital labels aims to improve information display and food safety supervision, thereby protecting consumer interests [1][2]. Group 2: Policy and Standardization - There is an urgent need for strengthened policy guidance to facilitate the transition from traditional labels to digital formats, including the establishment of standards and consumer education [2]. - Local governments are encouraged to conduct initiatives like "food label health checks" to provide personalized guidance to food producers, helping them mitigate safety risks associated with labels [2]. Group 3: Technological Integration - The value of digital labels lies in overcoming the physical limitations of traditional labels, creating an information ecosystem that spans production, distribution, and consumption [2][3]. - The integration of digital labels with traceability codes and blockchain technology is recommended to ensure information integrity and facilitate comprehensive digital transformation in the food industry [2]. Group 4: Consumer Engagement and Governance - The promotion of digital labels is seen as an innovative approach to food safety governance, fostering an interactive mechanism among consumers, businesses, and government regulators [3]. - Continuous optimization of label functionalities based on consumer feedback is essential to drive innovation and enhance consumer awareness of digital labels, creating a positive feedback loop [3].