美消费者“新车梦”渐行渐远

Core Insights - The average transaction price for new cars in the U.S. reached $50,080 in September, marking a 2.1% month-over-month increase and a 3.6% year-over-year increase, the first time surpassing $50,000 since records began [1] - The sales of luxury vehicles significantly contributed to the rise in average transaction prices, with over 60 luxury models priced above $75,000, accounting for 7.4% of total new car sales, up from 6% a year ago [1] - Electric vehicles (EVs) accounted for approximately 11.6% of all new car sales in September, a record high, driven by consumer rush to purchase before the expiration of federal subsidies [1] Group 1: Price Trends - The manufacturer's suggested retail price (MSRP) exceeded $52,000 in September, reflecting a 4.2% year-over-year increase, indicating a strengthening price transmission mechanism [1] - The average new car price has increased by about 25% over the past five years [3] - The average monthly payment for new cars reached $767 in Q3, with one-fifth of borrowers paying over $1,000 per month [3] Group 2: Market Dynamics - Analysts express concerns that the expiration of EV subsidies may lead to a decline in EV sales, potentially dropping market share below 4% and halving current sales levels [2] - Rising tariffs have increased manufacturing costs, contributing to the upward pressure on new car prices, which are outpacing household income growth [2] - The median household income in the past year grew by only 1% (approximately $768), while car prices have risen at a rate 6 to 8 times faster [2] Group 3: Consumer Behavior - Consumers are increasingly turning to the used car market due to rising new car prices, often sacrificing preferred configurations and brands [3] - Some consumers are delaying their car purchase plans, reflecting a shift in consumer sentiment towards vehicle ownership [3]