When Coty Loses the Gucci License — What Then?

PARIS — What will it mean for Coty Inc. when it loses the Gucci fragrance in 2028? Analysts are speculating about just that hours after it was announced Sunday night that L’Oréal now has the rights to enter into a 50-year exclusive license for the creation, development and distribution of fragrance and beauty products for Gucci, starting in 2028, when Coty’s license with Kering expires. More from WWD That is part of the 4-billion-euro deal revealed between L’Oréal to acquire Kering Beauty and forge a stra ...