聊城“以旧换新”激发市场新活力

Core Insights - The city of Liaocheng has implemented a robust "renewal" program supported by special long-term government bonds to stimulate consumer spending through trade-in initiatives for various products [1][2] Group 1: Economic Impact - In 2024, the city issued a total of 606.53 million yuan in subsidies, benefiting 207,000 consumers and directly driving 4.1 billion yuan in large-scale consumption [1] - The total retail sales of consumer goods reached 108.53 billion yuan in 2024, marking a year-on-year growth of 7.1%, with automotive retail sales increasing by 18.5% and home appliance sales by 11.8% [1] Group 2: Policy Expansion - The "renewal" policy will be optimized and expanded in 2025, increasing the categories of home appliances from 8 to 12 and home renovation from 3 to 5, while also adding subsidies for mobile digital products and including vehicles meeting National IV emission standards in the trade-in program [2] - The expanded policy has already driven 5.1 billion yuan in consumption, indicating a sustained increase in market activity [2] Group 3: Digital Innovation - Liaocheng has launched the "Hui Xun Huan" digital platform, the first of its kind in the province, to facilitate the trade-in process across multiple product categories, enhancing efficiency in subsidy verification by over 80% [2] - Since 2024, the platform has facilitated the recycling of 533,800 home appliances and the purchase of 769,400 new items, achieving a trade-in conversion rate of 79% and directly promoting 3.04 billion yuan in green and smart appliance consumption [2]