Xin Lang Cai Jing·2025-10-21 23:56Core Viewpoint - Major liquor companies, including Moutai and Wuliangye, are urging consumers to purchase from official channels ahead of the "Double 11" shopping festival, highlighting concerns over unauthorized sales [1] Group 1: Company Actions - Wuliangye has issued its fourth consumer notice since November 2024, detailing authorized sales channels and naming 46 unauthorized stores across six major platforms [1] - The unauthorized stores include 17 on Douyin, 4 on JD.com, 9 on Kuaishou, 3 on Meituan, 8 on Pinduoduo, and 5 on Tmall/Taobao [1] - Moutai has also released consumer alerts and disclosed its online and offline sales channels [1] Group 2: Industry Context - The issuance of consumer notices by Wuliangye and Moutai reflects a broader industry effort to combat unauthorized sales and protect brand integrity during major shopping events [1] - The trend of issuing consumer alerts during promotional periods like "Double 11" and "618" indicates a proactive approach by liquor companies to safeguard their market position [1]