“双十一”国补拼手速，平台商家挖掘消费新潜力丨时报经济眼

Core Viewpoint - The "Double Eleven" shopping festival is gaining momentum, but many regions have increased the difficulty of claiming national subsidies, requiring consumers to act quickly to secure benefits [1][3] Group 1: National Subsidy Challenges - Multiple regions, including Hunan, Anhui, Guangdong, Chongqing, and Shanghai, have set thresholds for claiming national subsidies, implementing methods like "coupon grabbing" and "lottery draws" [1][3] - The adjustments in subsidy rules aim to optimize the distribution of funds, with some areas citing insufficient remaining funds as a reason for increased barriers [3][4] Group 2: Market Response and Strategies - Despite the challenges posed by subsidy adjustments, major platforms and merchants remain cautiously optimistic about the performance during this year's "Double Eleven," expecting growth driven by product structure optimization and enhanced multi-channel capabilities [5][6] - Leading appliance companies, such as Haier, are proactively offering corporate subsidies, providing discounts of up to 20%, and collaborating with e-commerce platforms to create a "triple subsidy" model involving government, enterprises, and merchants [5][6] Group 3: Long-term Consumer Trends - The long-term outlook suggests that the subsidy-driven model will transition to a value-driven approach, with a focus on identifying consumer trends post-policy benefits [6][7] - The government is expected to shift from short-term stimulus to long-term cultivation of consumer potential, emphasizing the need for a robust policy framework to support sustained consumption recovery [7][8]