孝感麻糖米酒文化活动周11月启幕 六大特色板块赋能“甜蜜”产业升级

Core Viewpoint - The 2025 Xiaogan Malt Candy and Rice Wine Cultural Activity Week aims to promote local culture and tourism, featuring a series of events designed to enhance the city's cultural identity and economic growth [1][4]. Group 1: Event Overview - The cultural activity week will officially start on November 1, 2025, with the theme "City of Filial Piety, Land of Sweetness," featuring six major segments [1]. - The main event, the "Sweet and Shared" launch ceremony, will take place on November 4, 2025, at the Xiaogan Cultural Center, focusing on technological empowerment and innovation in the industry [2]. - The event includes a marathon, poetry competition, traditional market, cultural tourism experiences, and a short video competition, all aimed at enhancing visitor engagement [3][4]. Group 2: Cultural and Economic Impact - The event is designed to activate the local economy by promoting the "sweet economy" through cultural tourism and local products like malt candy and rice wine [5]. - The initiative aims to position Xiaogan as a key growth area within the Wuhan metropolitan area, contributing to the development of a world-renowned cultural tourism destination [4][5]. - The "Hundred Cities, Thousand Stores" plan for malt candy and rice wine aims to expand the market presence and brand recognition of these local products [5][6]. Group 3: Policy and Brand Promotion - The local government is providing financial incentives for new stores, including subsidies for renovation costs and rewards for high sales performance, to stimulate market expansion [6]. - Xiaogan's malt candy and rice wine have gained national exposure through participation in major exhibitions and online marketing campaigns, significantly increasing brand visibility and sales [6].