不仅要“走出去”更要“走进去”！新一轮风电出海正当时

Group 1 - The core theme of the articles revolves around the increasing trend of Chinese wind power companies expanding internationally, with significant growth in export volumes and the establishment of manufacturing bases abroad [1][2][3] - In 2024, China's wind power export scale is expected to grow by over 70%, with leading companies like Yunda Co. projecting their export amounts to increase by 7-8 times compared to the previous year [1] - Companies are adopting localized strategies to penetrate foreign markets, such as Yunda's approach of surrounding key markets like Serbia and Azerbaijan to enhance their competitiveness in Europe [1] Group 2 - Mingyang Smart Energy plans to invest £1.5 billion to establish the UK's first integrated wind turbine manufacturing base, aiming to serve the UK, Europe, and other non-Asian markets [2] - Mingyang has achieved several breakthroughs in global markets, becoming the first Chinese manufacturer to supply offshore projects in Japan and Italy, and is transitioning from technology export to localized manufacturing [2] - Companies like China National Materials are focusing on local compliance, employee training, and supply chain development in their overseas ventures, emphasizing the need to create local enterprises rather than just foreign branches [2] Group 3 - The current international expansion of wind power companies is viewed as an opportunity to reconstruct business models, focusing on sustainable development, talent cultivation, and brand building rather than merely increasing sales [3] - Key considerations for companies include establishing local service teams, managing supply chains, and addressing increased costs associated with overseas manufacturing, which may diminish their competitive edge [3] - Companies must integrate into local ecosystems and consider ESG factors, employment standards, and local regulations as part of their international strategies [3]