借“琼超”契机释放“赛事+”倍增效应

Core Viewpoint - The upcoming Hainan Provincial Urban Football League ("Qiong Super") is generating significant pre-event excitement, indicating its potential to enhance local tourism and cultural integration through a "sports+" model that combines sports events with tourism, culture, and consumption [5][10]. Group 1: Event Excitement and Community Engagement - The "Qiong Super" league is set to kick off on October 25, 2025, with substantial pre-event buzz, including team promotions and fan engagement activities, leading to over ten million clicks on related topics on short video platforms [5][6]. - The league aims to leverage its popularity to create a comprehensive event that boosts regional economy, enhances city branding, and enriches community life [5][6]. Group 2: "Sports+" Model Implementation - The "sports+" concept emphasizes integrating sports events with tourism, culture, and local consumption, creating a synergistic effect that can drive economic growth and enhance the city's image [6][7]. - The league can be seen as a main dish, complemented by pre-event cultural experiences, post-event leisure activities, and local culinary offerings, thus transforming the event into a travel experience [6][7]. Group 3: Cultural and Economic Synergy - "Qiong Super" is positioned to enhance local cultural identity by fostering community pride and engagement through support for local teams, thereby creating emotional connections with the event [7][8]. - The league emphasizes city representation, with teams reflecting their respective cities' characteristics, and various supporting activities planned to enhance the spectator experience [7][8]. Group 4: Learning from Successful Models - The league can draw inspiration from the successful operation of Jiangsu's urban football league, which effectively integrates local culture, commercial development, and community engagement [8][9]. - Key strategies from Jiangsu include deep cultural integration, commercial partnerships, and a strong youth training and community foundation to ensure sustainability and local fan loyalty [8][9]. Group 5: Hainan's Unique Advantages - Hainan's favorable climate and rich tourism resources provide a solid foundation for developing a vibrant sports economy [11][12]. - The region has a strong sports culture, evidenced by various successful events, and is continuously improving its sports infrastructure, which supports the growth of the "sports+" model [11][12]. Group 6: Future Development Strategies - To maximize the potential of "Qiong Super," strategies include embedding local cultural elements into the event, enhancing the immersive consumer experience, and leveraging free trade port policies to attract international teams and tourists [13][14]. - The development of a digital and smart sports ecosystem is essential, utilizing technology to enhance the spectator experience and attract investment in related industries [14][15].