从心动到行动，引爆全域好生意｜2025巨量引擎双11营销全景图谱发布

Core Insights - The article emphasizes the dual engagement between brands and users during the annual Double 11 shopping festival, highlighting the innovative marketing strategies employed by the company to enhance user experience and drive sales growth in 2025 [1] Marketing Strategy - The 2025 marketing strategy revolves around the theme of "Heartfelt" to better understand user emotions and create valuable content [1] - The approach integrates three key elements: content, influencers, and products, aiming to streamline the journey from emotional engagement to actionable outcomes [1] Emotional Engagement - The campaign features various IP highlights, including the launch of emotional trend reports and collaborations with celebrities to create a "Heartfelt Consumption" wave [4] - Events such as live broadcasts and immersive experiences are designed to resonate with users' emotions and enhance brand visibility [4] Target Audience - The strategy includes the introduction of eight emotional demographic packages to precisely reach core target audiences [4] - Collaborations with cultural figures and creators aim to narrate contemporary stories and engage users on a deeper emotional level [4] Product Offerings - The marketing plan includes a diverse range of products and services, such as customized advertising formats and influencer collaborations to maximize brand exposure and sales [8][9] - The company offers a comprehensive package for brands, including influencer sourcing, content creation, and performance measurement to achieve marketing goals [7] Campaign Duration - The promotional activities are scheduled from October 1 to December 31, aligning with the peak shopping season to maximize impact [7][12]