CNBCยท2025-10-22 02:00Core Insights - The article discusses the launch of Samsung's Galaxy XR headset, which aims to compete in the mixed reality market, priced at $1,800, significantly lower than Apple's Vision Pro [2][4] - Samsung positions the Galaxy XR as a precursor to future AI glasses, developed in collaboration with Google and powered by the Gemini AI assistant [5][10] Product Overview - The Galaxy XR offers an immersive virtual computing experience, allowing users to interact with apps and content through hand gestures and voice commands [3][7] - The headset features external cameras that project the real world onto its 4K displays, enabling users to navigate their environment safely while wearing it [2][3] Market Context - The mixed reality headset market is characterized by high prices and limited consumer interest, with no standout applications to justify the investment [4][11] - The article notes a shift in focus within the tech industry from the metaverse to artificial intelligence, with companies like Meta and Apple reconsidering their strategies [4][12] Competitive Landscape - Samsung's Galaxy XR is compared to Apple's Vision Pro, highlighting similarities in design and functionality, but also noting that the Galaxy XR incorporates generative AI features through Gemini [3][9] - Despite the advanced capabilities of Gemini, the article emphasizes that AI-powered glasses remain a niche product, with limited sales compared to smartphones [11][12] Privacy Concerns - The reliance on cloud-based processing for Gemini raises privacy issues, as users must allow Google access to their activities on the headset, which may deter potential customers [10]