拉满“情绪价值” 赋能县域经济——从陕西岚皋“村BA”出圈看发展新路径

Core Viewpoint - The article discusses the innovative economic development model of Lánzhào County, which leverages local resources and community engagement through sports events, particularly the "Village BA" basketball tournaments, to stimulate economic growth and enhance local tourism and culture [1][2][10]. Group 1: Economic Development Strategy - Lánzhào County has adopted a development strategy focusing on "ecological county, tourism strong county, selenium industry prosperous county, and open active county" to utilize its rich biological and tourism resources [2][4]. - The county has successfully integrated sports events with local commerce and tourism, resulting in a significant increase in online sales of agricultural products by 31% and a 24.8% growth in online retail sales from January to July [4][5]. Group 2: Community Engagement and Cultural Integration - The "Village BA" basketball events have become a cultural phenomenon, attracting participation from various provinces and generating massive online exposure, with the third event achieving over 58 billion views [3][6]. - The events are designed to be community-centric, ensuring that local residents benefit from the economic activities generated, thereby enhancing their sense of pride and involvement [6][11]. Group 3: Infrastructure and Governance - Lánzhào County has established a comprehensive governance structure to support the events, involving multiple working groups to ensure effective organization and service delivery [7][8]. - The county's approach emphasizes a "people-centered" philosophy, aiming to provide a welcoming environment for visitors and ensuring that local services meet the needs of both residents and tourists [8][12]. Group 4: Long-term Vision and Sustainability - The county's model demonstrates the importance of long-term planning and resource optimization, with a focus on integrating various sectors such as culture, tourism, and agriculture to create a sustainable economic ecosystem [10][12]. - The success of the "Village BA" events is seen as a catalyst for broader economic transformation, showcasing how grassroots initiatives can lead to significant regional development [10][11].