从“朵薇”3亿到博士团派样，遥望科技双11启动“内容+品牌”双引擎

Core Insights - The "Double 11" promotional event for 2025 was officially launched by Yaowang Technology on October 11, marking the beginning of its sales campaign [1] Group 1: Business Development - Yaowang Technology is expanding its "live e-commerce" business and exploring a "second growth curve" by launching the "Duo Wei" brand sanitary napkins, which have achieved sales exceeding 300 million yuan [3] - The company is focusing on "content-driven" live streaming, analyzing IP cores to connect consumers with high-quality content [3] - The "Duo Wei" brand has garnered over 1.3 billion exposures and has been purchased by over 3 million consumers, achieving a commendable approval rate of 99.88% [3] Group 2: Marketing and Sales Performance - During the Double 11 period, "Duo Wei" achieved record-breaking sales in a live stream on October 16, with GMV exceeding 16 million yuan, exposure surpassing 65 million, and viewership exceeding 2.4 million, making it the top seller in its category [3] - The "Xiao Tao He" corporate account was launched to recruit PhD students as hosts, providing scientifically-backed product explanations to enhance consumer understanding of new brands and products [4] Group 3: Consumer Engagement Strategy - The "Xiao Tao He" account features four PhD hosts from various fields, focusing on making complex scientific concepts accessible to consumers [4] - The account conducts daily live streams, implementing a "Million Sample Distribution Plan" where selected product samples are offered to consumers at a symbolic price of 0.01 yuan, allowing for feedback that informs product optimization [5] - This approach fosters a collaborative environment between the live streaming team and consumers, enhancing product features and promoting continuous improvement [5]