Zhong Jin Zai Xian·2025-10-22 03:03Core Insights - JD.com has launched a "30-day satisfaction guarantee" for its self-operated eyewear category, becoming the first platform in the industry to offer such a service, aimed at reducing consumer concerns regarding after-sales service and enhancing the online eyewear shopping experience [1][3][9] Group 1: Service Enhancements - The new "30-day satisfaction guarantee" allows consumers to return eyewear purchased through this service within 30 days if they are dissatisfied with the style, prescription, or fit [3][9] - JD.com has previously introduced services such as "one-stop eyewear fitting," "try three before you buy," and "quality assurance" for sunglasses, enhancing its service offerings in the eyewear sector [1][6] Group 2: Promotional Offers - During the 11.11 shopping festival, JD.com is offering multiple promotions for eyewear purchases, including a 15% discount, brand lenses starting at 75% off, and up to 24 months of interest-free payments [8][9] - The promotional campaign includes well-known brands such as Zeiss, Bolon, and Xiaomi, covering various eyewear categories including optical glasses, trendy sunglasses, reading glasses, and sports eyewear [8][9] Group 3: Future Plans - JD.com plans to expand its eyewear ecosystem by adding eight more eyewear warehouses across the country to enhance service coverage and improve the efficiency of online eyewear fitting services [1][9]