Mastercard宣布人事变动:Jill Kramer将接任首席营销与传播官

Core Insights - Mastercard announced the departure of Raja Rajamannar as Chief Marketing and Communications Officer after 12 years, with Jill Kramer taking over the role [1][2] - CEO Michael Miebach praised Rajamannar's significant impact on Mastercard and the marketing industry, highlighting his creativity and leadership [1] - Jill Kramer brings extensive B2B marketing expertise and a global perspective, which is expected to drive growth and innovation for Mastercard [1][2] Leadership Transition - Raja Rajamannar will continue to contribute to Mastercard as a senior advisor after his tenure [1] - Jill Kramer previously served as Chief Marketing and Communications Officer at Accenture, where she significantly increased brand value from $12 billion to $20.9 billion [1][2] - Kramer's background includes leadership roles at top creative agencies like BBDO and DDB, focusing on B2B and digital marketing strategies [1] Strategic Implications - The leadership change is seen as a move to enhance Mastercard's brand image and market position in the global digital payments landscape [2] - Kramer's appointment is anticipated to bring new development opportunities for the company [2]