课后“体育外卖”悄然兴起 教练上门授课受家长青睐
Zhong Guo Xin Wen Wang·2025-10-22 03:33

Core Viewpoint - The "sports takeaway" model, which involves coaches providing on-site training for children, is gaining popularity among parents in Chengdu, driven by increased emphasis on children's physical education and the growing demand for personalized sports training [1][3][4]. Group 1: Industry Growth - The "sports takeaway" industry has experienced rapid growth since the implementation of the "double reduction" policy, which has heightened parental awareness of children's sports education [3]. - A local sports training team expanded from just a couple of coaches in 2020 to over 30 coaches currently, serving around 600 students and over 1,000 local youths annually [3][4]. Group 2: Training Structure - The training programs are segmented by age groups: early childhood focuses on fun and interest, elementary school emphasizes meeting physical fitness standards, and middle school targets specific exam requirements [3]. - Additional specialized courses are offered, including comprehensive physical training, posture correction, height enhancement, and weight loss, catering to diverse family needs [3][4]. Group 3: Safety and Regulation - Safety measures include purchasing accident insurance for students, rigorous qualification checks for coaches, and pre-class safety assessments of training venues [3][4]. - Legal compliance is crucial, as coaches must hold specific certifications to avoid penalties, and parents are advised to verify coach qualifications and ensure safe training environments [5]. Group 4: Future Directions - The industry is expected to move towards greater professionalization and standardization, with a need for clearer regulations regarding coach qualifications [4]. - Future services may become more specialized, potentially including family sports consulting and precise services like posture correction and sports rehabilitation [4]. - The integration of technology, such as wearable devices, is anticipated to enhance training efficiency and provide objective performance data [4].