Qi Lu Wan Bao·2025-10-22 03:45Core Insights - JD.com has experienced a significant surge in consumer activity since the launch of its 11.11 shopping festival, with over 52,000 brands seeing transaction growth exceeding 300% and over 3,300 categories achieving transaction growth over 100% as of October 20 [1] Group 1: Import Consumption Growth - JD Global Purchase has maintained rapid growth, with mobile communication, clothing, sports, and computer categories seeing transaction volume growth exceeding 100%, and mobile communication category transaction value increasing by 445% [3] - Over 2,600 imported brands have seen transaction value growth exceeding 100%, with the "Billion Dollar Thousand Products New Growth Plan" contributing to significant increases in brands like Masata, Beisen, and Nintendo, which all experienced transaction value growth over 100% [3] - The plan aims to introduce 1,000 new overseas brands over three years, targeting a cumulative sales growth of 10 billion yuan, and has already helped over 100 imported brands achieve an average transaction value growth of over 19 times during the event period [3] Group 2: Promotional Activities - JD Global Purchase launched the "11.11 Global Good Goods Call" event, releasing a dedicated list of imported products based on a rigorous evaluation system that considers sales, user ratings, brand influence, and market growth rates [4] - A series of promotional activities have been introduced, including a "Spend 1,000 Get 100 Back" offer and various subsidy coupons, enhancing the consumer experience for imported goods [5] - The "Price Same as Double Eleven Special" has been launched, featuring multiple discount tiers and promotional bundles, providing consumers with a wide range of choices and significant savings [5]