抖音电商发布双11高光品牌榜，16大细分行业领跑品牌揭晓

Core Insights - Douyin e-commerce is experiencing a surge in business during the Double 11 shopping festival, with various brands benefiting from the platform's upgraded promotional strategies and incentives [1] Fashion Industry Highlights - In the fashion sector, the top 10 outdoor sports brands achieved sales exceeding 100 million, with Camel, Fila, and Nike leading the pack [1] - The women's fashion category saw several brands surpassing 100 million in sales, with Yaya, Bosideng, and AP taking the top three spots [1] - Men's fashion brands such as Romon, Woodpecker, and Pierre Cardin also reported sales exceeding 100 million, ranking them as the top three in the trend men's fashion category [1] Jewelry and Luxury Goods - The consumption of jewelry and luxury goods continues to rise, with gold being a favorite among consumers; the top three jewelry brands are Lingfeng Gold, Houde Gold, and China Gold [1] - The luxury brand leaderboard is led by Ralph Lauren, ICICLE, and Hugo Boss [1] Fast-Moving Consumer Goods (FMCG) Highlights - There is a strong demand for stockpiling in the FMCG sector, with significant sales increases in beauty, food and health, household cleaning, personal care, pet products, alcoholic beverages, and parenting education brands [4] - Beauty remains a key category for stockpiling during Double 11, with Pechoin, Proya, and THE WHOO ranking as the top three beauty brands [4] - Health food brands are gaining traction, with Nutrend leading the food and health category [4] - Leading brands in household cleaning and personal care include Vinda and Feminine Care, respectively [4] - In the pet product category, emerging brand Jingu leads the rankings, while top alcoholic beverage brands like Moutai, Fenjiu, and Jianan Spring have also surpassed 100 million in sales [4] - The parenting education sector is strong, with brands like Dutch Lady taking the top spot [4] Durable Goods Highlights - Consumers are increasingly purchasing durable goods such as mobile phones, 3C digital products, small appliances, and home goods through Douyin Mall, leading to significant growth for various brands [6] - The top 10 mobile phone brands all exceeded 100 million in sales, with Apple, Huawei, and Xiaomi leading the new mobile phone category [6] - In the 3C digital product category, DJI, Lenovo, and ASUS ranked as the top three brands [6] - The small appliance category is led by Ecovacs, Youwang, and Roborock, while the home goods category features Xilinmen, ZhiHuaShi, and Linshi Home as the top three brands [6] Overall Market Trends - The Double 11 shopping festival on Douyin e-commerce is activating consumer purchasing power, leading to continuous business achievements for merchants [9] - The platform plans to support merchants through traffic assistance, exposure incentives, and logistics guarantees to capitalize on the promotional opportunities [9]