Core Viewpoint - The rise of the clay oven bread shop in rural areas of Hangzhou represents a unique connection between traditional craftsmanship and modern consumer preferences, attracting urban consumers seeking a "slow life" experience [2][7]. Group 1: Business Model and Consumer Engagement - The clay oven bread shop, founded by siblings Chen Xiaobin and Chen Xiaoling, has seen stable customer traffic since its opening, with around 40 to 50 orders on weekdays and over 100 on weekends and holidays [2]. - The unique baking process, which involves heating the oven with wood for an hour before baking, imparts a distinct flavor to the bread, making it a favorite among consumers [2][5]. - The shop not only sells bread but also provides a relaxing environment for customers to enjoy the rural scenery, enhancing the overall consumer experience [5][7]. Group 2: Cultural and Economic Impact - The clay oven bread shop aligns with the cultural heritage of traditional craftsmanship, resonating with the rural setting and attracting urban consumers looking for a slower pace of life [7]. - Experts suggest that while such new business models can bring short-term economic benefits and increased visibility to rural areas, sustainable development requires integration into the broader rural development framework [7][8]. - Recommendations include collaborative planning among local villages to create a comprehensive consumption ecosystem that combines dining, accommodation, and tourism, thereby fostering long-term growth [8].
（乡村行·看振兴）柴窑面包飘香浙江杭州乡野 烟火气如何融入乡村发展？
Zhong Guo Xin Wen Wang·2025-10-22 05:59