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叶国富:要放弃线上线下概念回归产品本质,雷军创业之初只在线上卖,现在小米线下店也开了上万家
Xin Lang Ke Ji·2025-10-22 06:17

Core Insights - The conversation between Luo Yonghao and Ye Guofu focuses on the retail landscape, particularly the balance between online and offline sales channels [1] Group 1: Retail Strategy - Ye Guofu expresses a strong emotional connection to offline retail, noting that Miniso's online sales account for approximately 10%, while 90% comes from offline sales [1] - Despite the rapid growth of e-commerce and its significant impact on the retail industry, Ye emphasizes the importance of finding a suitable development model for each brand [1] - Miniso has successfully leveraged offline retail while also expanding its online presence, indicating a dual-channel strategy [1] Group 2: Industry Trends - Ye mentions that many online brands, such as Xiaomi, have started to establish offline stores, highlighting a trend where companies recognize the strength of offline traffic [1] - He points out that the essence of business lies in product quality, stating that without good products, a company cannot succeed regardless of the sales channel [1] - Ye advocates for moving beyond the dichotomy of online versus offline, suggesting that the focus should return to the core of product excellence [1]