银保合作:从“切蛋糕”走向“做蛋糕”
Jin Rong Shi Bao·2025-10-22 06:19

Core Insights - The core viewpoint of the articles highlights the significant growth and strategic evolution in the collaboration between banks and insurance companies, particularly in the life insurance sector, with a notable increase in premium income and a shift towards value-driven partnerships [1][2][4]. Group 1: Premium Income and Growth - In the first half of the year, China's life insurance companies achieved original insurance premium income of 27,705 billion yuan, representing a year-on-year growth of 5.4% [1]. - The bank and postal channels generated premium income of 11,695 billion yuan, with a year-on-year increase of 9.3%, significantly outpacing the overall industry growth [1]. - The bank and postal channels contributed 42.4% to total premiums, second only to the individual insurance channel at 47.4% [1]. Group 2: Strengthening Cooperation - The bond between banks and insurance companies is deepening, with increasing cooperation potential stemming from changes in cooperation models, foundations, and ecosystems [2]. - Banks view insurance distribution as a crucial component of their non-interest income, helping to alleviate pressure from narrowing net interest margins [2]. - Insurance companies benefit from banks' customer base and credibility, facilitating customer acquisition and providing implicit credit support [2]. Group 3: Improved Cooperation Ecosystem - The strict implementation of "reporting and banking integration" has accelerated the deep transformation of bank-insurance business, shifting from a fee-driven model to a customer service-centered value co-creation phase [3]. - Insurance companies are increasingly focusing on service ecosystem development, while banks recognize the value of the service resources provided by insurance companies [3]. - This shift has cleared obstacles to the healthy development of bank-insurance cooperation, enhancing the business value attributes of the bank and postal channels [3]. Group 4: Trends and Future Outlook - The bank-insurance channel is undergoing a profound transformation from a scale-oriented approach to a value-oriented one [4]. - It is anticipated that complex insurance products will occupy a larger share of the market, with bank-insurance new single premiums expected to approach 70% by year-end [4]. - The demand for risk protection and wealth management products is increasing, with a growing preference for long-term savings and complex insurance products among bank customers [6]. Group 5: Performance of Leading Insurance Companies - In the first half of the year, major listed insurance companies reported significant growth in premium income from bank-insurance channels, with New China Life Insurance achieving a 65.1% year-on-year increase [5]. - The contribution of bank-insurance channels to total premium income for New China Life rose from 28.3% to 38.1% [5]. - Other leading companies also reported substantial growth in bank-insurance channel premiums, with the lowest growth rate at 37.5% for Ping An Life and Health Insurance [5]. Group 6: Role of Technology - Technology is expected to empower the entire bank-insurance operational chain, with advancements in big data and artificial intelligence reshaping operations [6]. - Enhanced data connectivity will facilitate precise marketing, team management, customer service, and compliance risk control [6]. - The focus on service quality and customer engagement will be critical for maintaining customer loyalty in the evolving bank-insurance landscape [6]. Group 7: Market Dynamics and Competition - The bank-insurance channel is likely to experience a "Matthew Effect," where leading insurance companies will continue to strengthen their market positions while smaller firms face multiple constraints [7]. - The competitive advantages of leading firms in brand, value-added services, capital strength, risk resistance, and product innovation will become more pronounced [7]. - The market share of leading insurance companies in the bank-insurance channel is expected to continue increasing [7].