Ari Emanuel's new events business expands into theater ticketing

Core Insights - Ari Emanuel's company Mari has acquired TodayTix Group, a theater ticketing company, from Great Hill Partners, marking a strategic move into the Broadway market [1][3] - TodayTix Group, founded in 2013, has partnerships with over 10,000 theaters and cultural institutions, boasting more than 20 million members across the U.S., U.K., and Australia [2] - The acquisition aims to enhance Mari's portfolio by integrating technology and providing a direct connection to audiences, positioning Mari as a global leader in live experiences [3][6] Company Overview - Mari is a newly launched event and experiences company based in Beverly Hills, co-founded by Ari Emanuel, who is also known for co-founding Endeavor [3][4] - The company has backing from notable investors, including private equity firms Apollo and RedBird Capital Partners, and the Qatar Investment Authority [5] - Mari has previously acquired businesses from Endeavor, such as the contemporary art organization Frieze and the Miami Open tennis tournament [6] Leadership and Management - Ari Emanuel serves as the founder, chief executive, and executive chairman of Mari, while Mark Shapiro is a principal investor and board member [4][5] - Brian Fenty, co-founder and CEO of TodayTix Group, will continue in his role following the acquisition [6]