Core Insights - The guest of the eighth episode of "The Crossroads of Luo Yonghao" is Ye Guofu, the founder of Miniso, who discusses the supermarket industry in China [1] - Ye Guofu differentiates between supermarkets that sell products based on consumer needs, like Sam's Club and Pang Donglai, and those that focus on backend fees, such as shelf space and barcode fees [1] - Miniso's business model includes franchising, which started three months after its establishment, leveraging store visibility as a marketing tool [1] - Miniso's franchisees enjoy a gross margin of 38% [1] - The flagship store on Nanjing Road in Shanghai achieved sales of 100 million in nine months, with a peak monthly revenue of 16 million [1] - Ye Guofu emphasizes that high-quality products do not require advertising, stating that only inferior products need marketing, and Miniso has not spent any money on franchise advertising since its inception [1]
名创优品创始人叶国富：胖东来卖货品，其它超市卖货架