Zheng Quan Ri Bao·2025-10-22 07:41Core Viewpoint - Gree Electric Appliances is expanding its brand portfolio with the launch of Jinghong air conditioners, targeting a rational and pragmatic customer base focused on cost-effectiveness and experience [2] Group 1: Brand Strategy - Jinghong air conditioners are positioned as a natural extension of the Gree brand system, maintaining core quality technologies that emphasize stability, energy efficiency, and comfort [2] - The design, intelligence level, and material selection of Jinghong air conditioners are tailored to meet the needs of the mid-to-low price market segment [2] Group 2: Market Positioning - The introduction of Jinghong air conditioners aims to create effective synergy and complementarity within the overall brand matrix of Gree, addressing diverse market demands in the air conditioning sector [2] Group 3: Supply Chain and Strategic Investments - In 2022, the company strengthened its supply chain stability for core refrigeration components by acquiring a controlling stake in Dun'an Environment, currently holding 38.46% [2] - Dun'an Environment is a leading player in the global refrigeration and air conditioning components industry, focusing on the production and sales of core components for refrigeration equipment and new energy thermal management, aligning well with Jinghong's brand positioning [2]