Cai Jing Wang·2025-10-22 08:42Group 1 - China Eastern Airlines and Starbucks China launched the "Yunnan Coffee Themed Flight" to enhance member services and brand collaboration, providing a unique travel experience that integrates cultural elements [1] - The flight features a design concept of "Every Cup, from Yunnan," showcasing the journey of Yunnan coffee from seed to beverage through visual elements in the cabin [1] - The themed flight will operate on multiple routes over a month, marking a significant step in the comprehensive cooperation between China Eastern Airlines and Starbucks China [1] Group 2 - Since 2025, domestic airlines have been actively pursuing the "Aviation + Cultural Tourism" integration, with brand collaborations and member system interactions becoming key focus areas [2] - Air China has partnered with Shenzhen Airlines and Shandong Airlines to promote Chongqing's cultural tourism resources through live outdoor broadcasts, offering discounted tickets and benefits to enhance the travel experience [2] - China Southern Airlines introduced the "Qianxiang Flavor" series of in-flight meals featuring Guizhou specialties, aiming to showcase local culture and enhance customer service [2]