越来越多农村居民出去旅游了，前三季度农村居民出游人次增长25%

Core Insights - The consumption concept in rural areas is continuously upgrading, leading to increased travel and spending among rural residents [1] Group 1: Travel Trends - Rural residents' travel potential is being increasingly realized, becoming a significant growth point for China's tourism industry [2] - In the first three quarters of 2025, domestic travel among rural residents reached 1.209 billion trips, a year-on-year increase of 25.0%, significantly outpacing urban residents' growth of 15.9% [2] - Total domestic travel expenditure for rural residents was 0.80 trillion yuan, reflecting a 24.0% year-on-year increase, compared to urban residents' growth of 9.3% [2] Group 2: Income and Spending - The per capita disposable income for rural residents was 17,686 yuan, with a nominal growth of 5.7% and a real growth of 6.0%, surpassing urban residents' growth rates [3] - The income disparity between urban and rural residents has decreased, with the ratio of disposable income dropping from 2.46 to 2.43 [3] - Increased income among rural residents has enhanced their purchasing power, facilitating greater participation in travel and other consumption activities [3] Group 3: Infrastructure and Accessibility - Improvements in infrastructure and the increasing prevalence of automobiles in rural areas have made travel more convenient for rural residents [4] - The affordability of cars, including second-hand options, has led to a significant number of rural families owning vehicles, which encourages local travel [4] - The rise of small-town tourism, characterized by lower overall costs, is attracting more rural residents to travel, contributing to the overall expansion of tourism consumption [4]