阿里公益联合飞猪探索农文旅融合可持续路径

Core Insights - Alibaba's public welfare initiative, in collaboration with Fliggy Travel, has launched five "Yiqi Xunmei" public welfare tourism routes during this year's Double 11 shopping festival, aimed at boosting local economies through tourism [1] - The initiative has developed 17 unique tourism routes across 12 counties in provinces like Guizhou, Yunnan, and Sichuan, generating a total transaction volume of 162 million yuan in the past year [1][4] Group 1: Tourism Routes - The project team spent five months preparing and understanding cultural characteristics to create differentiated scenic combinations, resulting in a unique route featuring cultural heritage sites in Shanxi [2] - The Sichuan route combines fish embroidery with the 318 ring road, allowing tourists to engage in intangible cultural heritage experiences [2] - The Guizhou route offers hands-on silver jewelry design experiences in the "first silver village" of China, while the Yunnan route integrates local coffee and tea culture [2] - Hunan's route connects natural and cultural heritage, providing immersive activities like witchcraft skill experiences and berry tea picking [2] Group 2: Economic Impact - The development of these cultural tourism routes has increased local income from accommodations and ticket sales, allowing villagers to become cultural guides and earn additional income [4] - In Hunan, local farmers and cultural inheritors have become guides, receiving nearly 4,000 yuan in additional monthly income since August [4] - In Shaanxi, forest rangers trained as natural guides are enhancing eco-tourism experiences, contributing to local beekeepers' income through honey harvesting activities [4] Group 3: Sustainable Development - The "Yiqi Xunmei Plan" aims to create sustainable income sources by transforming local scenery and culture into marketable products through a complete value chain [4] - Over the past year, the project has trained over 100,000 individuals in digital operations and guiding services, enhancing local skills and capabilities [4] - The initiative plans to expand into more underdeveloped counties, leveraging technology and platforms to showcase rural charm and warmth [4]